Please tell me i’m not the only one with an online business who can sit for hours working on one screen with Google Analytics Real Time on the other, secretly repeating to myself in my head “Buy something, come on Buy something” as I watch the little blips glow on and off on the Top Locations Map
Now I know we cant drive our customers to the checkout using telepathy, but we can remove as many barriers to a sale as humanly possible. Does your checkout are have SSL, are there too many steps in the checkout process, Is your card processing causing issues, could any of the steps in getting a customer through the checkout and out the other side causing customers to fallout.
One way to determine any issues is to get Goals in Google Analytics, listing the steps of the checkout as Goals will allow you to see exactly how many people enter the checkout process and exactly how many make it to the other side, through all the steps.
Doing It All Again 